Marketing Research Analyst- UT, TX, CA, NY
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.
And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.
You bring the talent; we bring the opportunity.
We’re looking for a curious, detail-oriented Marketing Research Analyst to join our team and help us uncover actionable insights that drive smarter marketing decisions. In this role, you’ll design and execute research initiatives that optimize campaigns and deepen our understanding of customer behavior and market dynamics. This is an opportunity to influence high-impact marketing decisions with data-driven insights and gain exposure to cross-functional teams and strategic initiatives.
Key Responsibilities
- Conduct primary and secondary research to understand customer needs, market trends, and competitive positioning.
- Develop and analyze surveys, focus groups, and other research tools to gather qualitative and quantitative insights.
- Translate complex data into clear, actionable recommendations for marketing, product, and leadership teams.
- Evaluate marketing campaign effectiveness and provide strategic recommendations for optimization.
- Monitor industry trends and competitor activity to inform positioning and strategic planning.
- Create dashboards, reports, and presentations that communicate findings in a compelling and digestible format.
Qualifications
- Bachelor’s degree in marketing, Business, Statistics, Psychology, or a related field and 3–5 years of experience in marketing research, consumer insights, or analytics.
- Proficiency in research tools (e.g., Qualtrics, SurveyMonkey) and data platforms (e.g., Excel, Tableau, SPSS, or similar).
- Strong analytical and storytelling skills with the ability to connect data to strategy.
- Experience in B2B or B2C environments preferred.
This is an in-office position 5 days – not a hybrid role.
This position is eligible to earn a base salary in the range of $81,000 - $118,250 annually depending on job-related factors such as level of experience and location.
This position will be open until filled.
To review our Benefits Summary click here.
All candidates, including those with criminal histories will be considered for employment. However, a background check adjudicated consistently with the FDIC Section 19 regulation will be completed on any candidate who accepts a conditional job offer from the Company. Because the Company is a financial institution, the FDIC guidelines apply to all positions within the company and as such any and all job duties have a direct relationship to a candidate’s criminal history and that criminal history would need to align with the FDIC Section 19 regulations.
Zions Bancorporation, National Association prohibits illegal discrimination and reaffirms its policy of providing Equal Employment Opportunity (EEO), by extending equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age (40 and over), sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, protected veteran status, military service, sexual orientation, gender identity, genetic information or any other characteristic protected by applicable federal, state or local law.
It is the Company’s policy not to discriminate because of a person’s relationship or association with a protected veteran. This includes spouses and other family members. Also, Zions will safeguard the fair and equitable treatment of protected veteran spouses and family members with regard to all employment actions and prohibit harassment of applicants and employees because of their relationship or association with a protected veteran.
Applicants Requesting Accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our career site. You can request reasonable accommodations by contacting us at careers@zionsbancorp.com or 801/844-7618. Please email your resume/cover letter, indicate what position you are interested in and include "Accommodation needed" in the subject line to ensure your information is routed to the appropriate contact.
Click here to view our EEO Statement.
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