Marketing Product Manager – Consumer Segment (Las Vegas, Nevada)

Marketing Product Manager – Consumer Segment (Las Vegas, Nevada)

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.

And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand?

Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

We are looking for a Marketing Product Manager - Consumer to help lead and define overall marketing vision for the consumer segment, aligning with organizational goals and Segment Accountable Executives/Enterprise Leaders’ vision.

Essential Functions:

• Campaign Development & Execution: Lead cross-functional go-to-market planning and execution for product launches, including campaign development, customer communications, and sales enablement.

• Product Positioning & Messaging: Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market.

• Influence & Alignment: Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.

• Customer & Market Insights: Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.

• Client Advocacy: Serve as the voice of the client experience in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.

• Customer Journey Mapping: Collaborate with product and analytics teams to inform and enhance the end-to-end customer journey for clients, identifying opportunities to improve experience and retention. 

• Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.

• Content Development: Partner with content and creative teams to support the development of product-focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards.

• Performance Tracking & Optimization: Monitor and report on campaign performance, product adoption, and market impact; optimizing strategies based on data-driven insights.

• Regulatory Awareness Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.

Qualifications:

• Requires a bachelor’s or master’s degree in marketing, business, finance, information systems or related field and 4+ years’ experience in product management, product analysis, design and development or other directly related experience.
• Demonstrated ability to navigate a complex, matrixed organization to build relationships and drive alignment across stakeholders including product, compliance, legal, sales, affiliate brand, and executive teams.

• Strong analytical and problem-solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful, strategic solutions.

• Experience working cross-functionally with product, sales, legal, and compliance teams to deliver multiple go-to-market projects simultaneously and effectively.

• Understanding of financial products and services.

• Excellent written and verbal communication skills, with the ability to translate complex products into clear, compelling messages.

• Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance.

• Ability to understand consumer needs and demand and translate their needs into effective marketing strategies.

** This is an in-office position 5 days a week. ** This is not a hybrid role. **

Salary range:

• $100,000 to $130,000 depending on experience and location

Benefits:  

• Medical, Dental and Vision Insurance - START DAY ONE!   

• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance  

• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts 

• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 

• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience  

• Mental health benefits including coaching and therapy sessions 

• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire 
• Employee Ambassador preferred banking products